BBC News Case Study 2

BBC News Case Study 2

Basics

1)    British Broadcast Corporation

2)    Tax payers money

3)    To inform, Educate and Entertain

4)    Mixed genre to offer a wide range of high quality programmes. Reflect the UK and to have original programmes

5)    It shows a wide range of news stories that interest the audience

Presenters

1)    Huw Edwards and Fiona Bruce

2)    The presenters are wearing very formal clothing e.g. Suits

3)    A TV news programme would use a variety of presenters to show diversity and to show that they don’t only use white males and females as presenters

4)    Other reporters or presenters would be used in interviewing and reporting from other parts in the world. They also sometimes get the news reporter that reported from that specific area to come back into the studio and talk about it.

5)    Yes there is a female and a male presenter and they are both white British.

Opening Sequence

1)    The brand logo.

2)    They use graphics to show pictures of the news story; in this case “Tesco has lost 6.4 Billion pounds” This gets the audience interested as it is most likely their local supermarket.

3)    The music in the beginning is used for the intro (opening scene) as is also used to introduce the main story or stories

4)    They put the main story first then they say that other news stories they are going to talk about (the order they mention them is the order they are going to talk about them).

Studio Mise-En-Scene

1)    Just before they introduce the main story the camera pans out into the studio and you can see all the studio and working people. It also pans out into the main casting area where the presenter is getting ready to talk about the news.

2)    When they are introducing the stories (the beginning) they are standing. I think they did this to make the audience feel like they are being talked too. While the programme goes on the presenter sits down.

3)    You can see the presenter and the technology they use just before the programme starts. I think they did this because they want the audience to know how prepared they are and how professional they are.

4)    The colour of the studio is the same colour of the logo.

How News Stories Are Presented

1)    They briefly explain the news stories when they are introducing them and after they introduce them they go into detail and talk about it more

2)    The programme uses a lot of interviews and video clips to keep the audience entertained

3)    Political, Sport, News in London, International.

4)    They use a series of video clips and they interview victims to see their point of view

Running Order

1)    “Tesco loses 6.4 Billion Pounds”

2)    10-15 minutes

3)    Main Story, Sub stories and Sport Stories

4)    To show how serious and how much there is to say about it.

Audience

1)    25-80 Working Class

2)    Equal amount of men and women, working class

3)    They might watch this news show than any other as it is on during dinner time and is very popular.

4)    The audience can tweet at the broadcasters to discuss their points of view which than can be shown on TV.

5)    Diversion – Escapism or entertainment. Surveillance – Information useful for living (e.g. weather, traffic news).

Institution

1)    Bbc news at 10, BBC Breakfast, BBC Three 60 Seconds, Eastenders, Doctor Who

2)    OFCOM doesn’t make sure BBC News is fair and accurate as they have their own regulators (BBC Trust).

3)    This means that they made the news easier to understand e.g. Have animations that resemble the news story and numbers on the screen.

TV News and New/Digital Media

1)    Yes bbc.co.uk/news

2)    It allows them to see the latest new stories if they missed it.

3)    Yes @BBCNews

4)    It gives them a link to the website.

5)    Yes they can tweet at them to get involved with the news story