Case 4: BBC3 60 Seconds News

Case 4: BBC3 60 Seconds News

  1)    They have graphics, presenters and music but they are shown in an informal manner which wouldn't appeal to an older audience.

  2)    The presenters are wearing everyday clothes and are not wearing suits or formal clothing like other news shows. They are also young and aged in their late twenties.

  3)    No they do not use other presenters or reporters as they do not have time for interviews.

  4)    The studio is a room with a green screen and they use a tablet and phone to present the use and show the audience videos and pictures about it.

  5)    A clock counting down 60 seconds.

  6)    First they would introduce themselves and then they will introduce the news and the screen will cut to a tablet and a phone which will be show pictures and videos of the news stories the presenter is talking about.

  7)    18-30 age groups are the target audience for “60 Seconds News.” They would put this show on a predominantly entertainment-based channel as they want to keep the audience entertain and focused.

  8)    The audience can get involved via website bbc.co.uk/news and @BBCNews

  9)    BBC News reporter was prisoned for reporting false news, Andy Murry lost match, Doctors say comedian is recovering and is doing well, Children expected to learn 12 times table at 11, Celtic won against rangers. Each story Is shown for about 20 seconds each.

  Extension 

  1)    The news stories may appeal to the target audience as it contains international news and the audience might be for there. The sport news may also appeal to the audience as most younger people like sport and the target audience is younger people.
2)