LIAR

Language

The genre of the advert is sport and it is advertising the sports brand "Nike". The man in the advert is a athlete that ran in the Paralympics and it suggests that he can be an athlete and be able to run fast even if he is disabled and be successful.

Institution

The founders of the Brand "Nike" are Phil Knight and Bill Bowerman. Nike is famous for selling sports items such as Football shoes which they have famous footballers sponsor them and they also have famous worldwide teams sponsor them.

Audience

I think Nike sells items to people aged 10-40 because they just don't do sport shoes they also do normal outdoor shoes. I think 60% men and 40% women buy Nike items because Nike normally favours football shoes.

Representation

I think this advert is inspiring to disabled people because it shows them that just because they have a disability doesn't mean they can't be successful in life and achieve what they want to be or become. It also tells us that just because your disabled doesn't mean you can't be as fast as other people or be even faster.